Serta

In 1931, a group of independent mattress manufacturers met to discuss the impact of national brands on their own companies. These entrepreneurs recognized that they couldn’t compete individually with the national brands and their large advertising budgets.

These mattress manufacturers became the original stockholders in a national licensee company, which later became known as Serta. From the beginning, Serta licensees recognized the importance of a strong national brand, based on an outstanding and innovative product. What’s more, they had the product. One of the original stockholders had invented the industry’s first tuftless innerspring mattress—the prototype for the modern mattress of today. Serta’s founders named it the Perfect Sleeper®.

How has Serta built—and kept—the Perfect Sleeper’s reputation among consumers for more than seven decades? The key lies in Serta’s commitment to provide consumers with a comfortable night’s sleep. The company has achieved this mission through its ongoing dedication to innovation and excellence. This has been Serta’s hallmark since the very beginning.